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Welcome To Paper Project

Paper Project architecture and design, formed in 2004, is an award winning architectural practice based in London. Our design portfolio includes a range of project types including bespoke private houses and affordable housing through to commercial and community projects.

We believe in a sustainable approach to building and we are experienced in designing low energy buildings. We have a strong belief that architecture has a valuable role to play in tackling the changing needs of society and that architecture at all scales can provide a positive transformation in the way we live and use space. We practice a process of site specific investigation which questions our perception of accepted conventions in architecture. In developing physically and socially sustainable buildings, we take a holistic view of each project.

Our approach to design is informed by our role in helping each client to develop a clear and logical brief. The final result should reflect the clarity of the design concept but also delight. We also believe that through innovation, exciting and practical solutions can be achieved. Above all we enjoy working with clients, users and collaborators who see our built environment as an opportunity to improve our lives and not just as ‘bricks and mortar’.


Benjamin Elsdon BA (Hons) Dip Arch

Ben studied at Oxford Brookes University (BA Hons Dip Arch 1996) graduating with a distinction in design. Following employment at Apicella Associates, Kohn Pedersen Fox, Marks Barfield Architects and Allies and Morrison, where he worked on a variety of prestigious cultural, education and residential projects Ben joined the newly established Paper Project architecture and design.

Gabriela Avendano BA (Hons) Dip Arch RIBA

Gabriela studied at Oxford Brookes University (BA Hons Dip Arch 1996). At Bernard Engle Architects, Gabriela worked on several large retail projects in the UK, Iceland and the Middle East. She joined Acoustic Design Group in 2000 to work on many prestigious recording studio projects including Abbey Road Studios for EMI and also private studios for George Michael, Enya, Brian May and Ringo Starr. Gabriela founded Paper Project architecture and design in 2004.


3 Princes Mews

  1. 2013 UK Property Awards, Architecture Single Residence, London, UK – Highly Commended
  2. 2012 Sunday Times British Homes Awards, Best Small House Award – Commended

180-184 Westville Road

  1. 2010 First Time Buyer Readers’ Awards – Highly Commended
  2. 2009 National Affordable Home Ownership Housing – Commended
  3. 2009 Nancye Goulden Award from the Hammersmith Society – Winner

“The award committee praised its understated elegance and calm modern design.”

“The Hammersmith Society aims to encourage public interest in the architecture, planning and overall environment of Hammersmith to make it ‘a safer, more convenient and better place…to live, work and enjoy’, giving out awards annually to projects that it feels enhance the borough.”


Flamingo Magazine – Homes and Habitats Issue

  • Article: The Young Architects

Mulberry Crescent

  • Architects Journal (web) – March 14 2011
  • Showhouse Magazine – April 2011
  • EcoBuilding Magazine – January/February 2012
  • EcoBuilding Magazine (web) -November 02 2011
  • Construct Ireland – Issue 12, Volume 5

Princes Mews

  • Grand Designs Magazine – September 2011
  • The Sunday Telegraph – July 29 2012
  • The Sunday Times – September 30 2012

Westville Road

  • 24dash.com – April 14 2009
  • 24dash.com – May 22 2009
  • Ealing Gazette – May 27 2009

Willow Corner

  • Inside Housing – February 1 2012